I was contacted this week by a New York writer doing an article on “high end” matchmaking services. He wanted my take on several comments to him by some “high end” matchmakers.
He shared that one of the “matchmakers” said she has 2,000 women and only 30 men. Well, I knew right away what was going on there. She isn’t charging the women and she’s charging the men twice as much to make up for the lack of income from the women. There is a trend in that direction with some companies.
Then he shared that a “matchmaker” told him the women aren’t her clients since they don’t pay. She only considers the men her clients, since they were charged. I’m sure if you ask the women who signed up with her, they would “think” that she’s representing them. But, apparently, not true. She’s just collecting women to throw at her paying male clients. That exists here in Denver as well.
He mentioned “schools” that teach people how to be matchmakers. What do I think of those? I said they are a money-making gimmick. It’s not rocket science…you do your homework by studying various matchmaking services (and now there are hundreds) and decide which aspects of those appeal to you, fit your personality as a business owner and matchmaker and off you go. If you know anything about websites and SEOs that’s how you can start marketing. This concept of teaching has only been around for maybe 10 years? I started in 1989 and was the first solo, old-fashioned matchmaker. I had only 1 service to study that was impersonal and expensive and that was enough to start a 34-year career!
Also, I tried to hammer home the point that singles need to be good consumers. If you are looking for a matchmaking service and the title of the service has the word dating…it’s NOT a matchmaking service, it’s a dating service!
He asked if I felt that those “high end” services were giving my profession a bad name…YES!