I’d say first keep in mind how long the company has been in business. If it’s 5 years or less there shouldn’t be lots of negative reviews. If it’s 20+ or 30+ years you have to realize how many people they have worked with and even just by percentages there are going to be people who are unhappy for whatever reason.
Also Yelp, in particular, hides many, many, many 5 star reviews if you don’t buy their services…
Consider the source (the reviewer) when reading those negative reviews. Are they vicious, taking shots at things that have nothing to do with service but just to be petty? Does their review sound like it came from someone who is immature based on what they focus on and/or how it’s written?
Did the company respond to the review? Be sure to read that and see which version makes more sense. Businesses like…
View original post 121 more words