I’d say first keep in mind how long the company has been in business. If it’s 5 years or less there shouldn’t be lots of negative reviews. If it’s 20+ or 30+ years you have to realize how many people they have worked with and even just by percentages there are going to be people who are unhappy for whatever reason.
Also Yelp, in particular, hides many, many, many 5 star reviews if you don’t buy their services…They have hidden 44 reviews of Bon Jour.
Consider the source (the reviewer) when reading those negative reviews. Are they vicious, taking shots at things that have nothing to do with service but just to be petty? Does their review sound like it came from someone who is immature based on what they focus on and/or how it’s written?
Did the company respond to the review? Be sure to read that and see which version makes more sense. Businesses like Bon Jour Matchmaking Service who have worked with hundreds or thousands of people over 34 years are going to have those who have a gripe about something…as well as the happy or very happy clients. It’s just numbers…
Certainly matchmaking services often have a high number of negative reviews if they’ve been in business for awhile in that you’re working so personally with people. Some people feel that it’s a good service if they’ve met quality people and received good feedback and coaching, even if they haven’t met “the one”. Others are unhappy unless they meet “the one” and get married. So consider that as well.
I hope this post will be helpful for you whatever business you are checking out.
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