Class action lawsuit claims It’s Just Lunch defrauded customers

By:Jennifer KovaleskiPosted at6:00 PM, Feb 15, 2021and last updated10:51 PM, Feb 15, 2021

DENVER — Elizabeth Young first saw ads for It’s Just Lunch in airplane magazines.

After not having luck with other online dating apps, Young, a 41-year-old school counselor, said she decided to write a check to It’s Just Lunch Denver. It cost Young $2,700 for a lifetime membership and then a fee of roughly $90 per month.

The dating service sells itself as an elite international matching service that has offices across the country, including in Denver.

“What they say is ‘It’s Just Lunch is the world’s No. 1 personal matchmaking service. It’s personal, it’s private, it’s convenient, it’s real.’ They just forgot it’s a scam,” said Young, while reading the company’s website.

She saw the purchase as a major investment with the promise of handpicked…

Most other Denver matchmakers accumulate singles into what they refer to as their “data base”. They may not even charge to do that if they feel that assisting you is a long shot. It’s more to be able to tell prospective paying clients how many people they represent (but they leave out that many of those haven’t made a financial commitment).

These services do not have enough clients so they use this to prop up their meager clientele. I guess it’s worth doing if there is no charge. They generally do not do an extensive interview on you or the others, don’t present you with a profile or pictures…and really isn’t that what you are there for? To find out more about these individuals in depth unlike the apps and dating sites?

Also, when judging whether to join a service, ask, what’s different about your service that I can’t get…

Let’s start with the men:

Men are very visual and want a woman who is fit and healthy, has an interesting style and he will be proud to introduce to friends, family and co-workers.  Do you have any idea how hard it is to find men in Denver who dress well????  They are few and far between.  The best way to make a great first impression on a woman is to give your attire as much thought as women do before meeting you.  Especially in Denver where everyone is overly casual.  There is casual stylish and neat and there is casual sloppy.   Women are just as visual as men.  If you have facial hair make sure it is cropped so if you are inspired to go in for the kiss it doesn’t scratch her and make her back up.  Wear deodorant and/or cologne, preferably both but at least one of…

In my opinion thenumber 1 myth is…the more expensive a service is the more successful it is and the higher quality their clients are. If you look at reviews of the most expensive services around the country as well as Denver matchmaking services, you will see many, many negative reviews. So you should not judge a service by what they charge you. Many are just greedy and want to make lots of money for doing nothing.

1. If a service says they have lots of clients for me should I trust that? MYTH, NO, NO, NO. A real matchmaking service has no idea how many clients fit for you until they interview you thoroughly. To throw out arbitrary numbers over the phone is unprofessional and merely a sales tactic.
2. If a service has been covered by the media that means it is a good service and you can…

Singles hire a matchmaker because they are having trouble of some kind in their interactions with dating.  Yes, it is to find the right person who has as yet been elusive, but there may be many things you yourself are doing that derail, curtail or just plain prevent successful long term relationships.

One glaring example is you are difficult or impossible to connect with. Whether it be by phone or setting up meetings or dates. If I have trouble getting you on the phone that alerts me that my clients may also have difficulty that may cause them to get frustrated and just move on. If that’s how I feel you can be sure that’s how they will feel. If I find this the case before you even become a client (which happened this morning) I will suggest that you contact another Denver matchmaking service. My clients expect and deserve…

I received a call from a 62 year old doctor who is interested in dating women in their thirties and having children. He has never been married or had children. So now, at the age of 62 that’s his agenda. My women are ONLY interested in meeting men who are age appropriate, especially to have children with. DECLINED…

I received a call from a 36 year old man who is divorced, no children. His primary focus was how many women he would meet and how quickly. He told me that he met 100 women in a 2 year period through internet dating services and dating apps. He also did not want children or to date someone with children and in the age range he specified my women either have them or want them.

I am a matchmaker with all that implies. I do not just throw people at each other…

I’d say first keep in mind how long the company has been in business. If it’s 5 years or less there shouldn’t be lots of negative reviews. If it’s 20+ or 30+ years you have to realize how many people they have worked with and even just by percentages there are going to be people who are unhappy for whatever reason.

Also Yelp, in particular, hides many, many, many 5 star reviews if you don’t buy their services…

Consider the source (the reviewer) when reading those negative reviews. Are they vicious, taking shots at things that have nothing to do with service but just to be petty? Does their review sound like it came from someone who is immature based on what they focus on and/or how it’s written?

Did the company respond to the review? Be sure to read that and see which version makes more sense. Businesses like…